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By Yasin Norjaya Mohd   Noor Mohd Nasser   Mohamad Osman  

Journal of Product and Brand Management, Vol. 16, Iss. 1, 2007-03 ,pp. : 38-48

Emerald Group Publishing Ltd

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Integrating country-of-origin image and brand image in corporate rebranding: the case of China

By Guercini Simone   Ranfagni Silvia  

Marketing Intelligence & Planning, Vol. 31, Iss. 5, 2013-07 ,pp. : 508-521

Emerald Group Publishing Ltd

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Marketing high-tech products: the emerging themes

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European Journal of Marketing, Vol. 29, Iss. 10, 1995-10 ,pp. : 45-58

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Consumers' product evaluations in emerging markets: Does country of design, country of manufacture, or brand image matter?

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International Marketing Review, Vol. 24, Iss. 4, 2007-07 ,pp. : 409-426

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The relationship between country-of-origin image and brand image as drivers of purchase intentions: A test of alternative perspectives

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International Marketing Review, Vol. 28, Iss. 5, 2011-09 ,pp. : 508-524

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