Integrating the enterprise: the role of a language system for a marketing conception

By Driver John   Louvieris Panos  

Qualitative Market Research: An International Journal, Vol. 5, Iss. 3, 2002-06 ,pp. : 172-187

Emerald Group Publishing Ltd

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The role of other customer effect in corporate marketing: Its impact on corporate image and consumer-company identification

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European Journal of Marketing, Vol. 45, Iss. 9-10, 2011-09 ,pp. : 1416-1445

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The role of the marketing function in small and medium sized enterprises

By Walsh Michael F.   Lipinski John  

Journal of Small Business and Enterprise Development, Vol. 16, Iss. 4, 2009-10 ,pp. : 569-585

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Research into small firm marketing: a contextual stepwise approach

By Siu Wai-sum   Kirby David A  

Qualitative Market Research: An International Journal, Vol. 2, Iss. 2, 1999-02 ,pp. : 135-146

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Affiliate marketing and its impact on e-commerce

By Duffy Dennis L  

Journal of Consumer Marketing, Vol. 22, Iss. 3, 2005-03 ,pp. : 161-163

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