Assessing organizational attributes contributing to marketing excellence in American professional sport franchises

By Irwin Richard L   Zwick D   Sutton William A  

Journal of Consumer Marketing, Vol. 16, Iss. 6, 1999-06 ,pp. : 603-615

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Marketing of Professional Services — An Organizational Dilemma

By Gummesson E.  

European Journal of Marketing, Vol. 13, Iss. 5, 1993-12 ,pp. : 308-318

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The internationalization of professional business service franchises

By Alon Ilan   McKee David L  

Journal of Consumer Marketing, Vol. 16, Iss. 1, 1999-01 ,pp. : 74-85

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship marketing in organizational markets - assessing its costs and benefits

By Blois K. J.  

Journal of Strategic Marketing, Vol. 4, Iss. 3, 1996-09 ,pp. : 181-191

Routledge Ltd

Access to resources Recommend Favorite

The influence of sport leagues on the business-to-business marketing of teams: the case of professional road cycling

By Benijts Tim   Lagae Wim   Vanclooster Benedict  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 8, 2011-10 ,pp. : 602-613

Emerald Group Publishing Ltd

Access to resources Recommend Favorite