![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Nicholls J.A.F. Roslow Sydney Dublish Sandipa
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.33, Iss.3-4, 1999-03, pp. : 365-387
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
The effect of brand design on brand gender perceptions and brand preference
By LievenTheoCenter for Customer Insight University of St. Gallen St. Gallen Switzerland GrohmannBiancaJohn Molson School of Business Concordia University Montreal Canada HerrmannAndreasCenter for Customer Insight University of St. Gallen St. Gallen Switzerland LandwehrJan R.Department of Product Management and Marketing Communications Goethe University Frankfurt Germany van TilburgMiriamCenter for Customer Insight University of St. Gallen St. Gallen Switzerland
European Journal of Marketing, Vol. 49, Iss. 1-2, 2015-02 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Product recall, brand equity, and future choice
By Korkofingas Con Ang Lawrence
Journal of Marketing Management, Vol. 27, Iss. 9-10, 2011-08 ,pp. :