Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions

Author： Grime Ian   Diamantopoulos Adamantios   Smith Gareth  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.36, Iss.11-12, 2002-11, pp. : 1415-1438

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