![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Burnaz Sebnem Bilgin Pinar
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.20, Iss.4, 2011-07, pp. : 256-267
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
By Kotler Philip Pfoertsch Waldemar
The Marketing Review, Vol. 7, Iss. 2, 2007-07 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)