Options of strategic decision making in services: Tech, touch and customisation in financial services

Author: Järvinen Raija   Lehtinen Uolevi   Vuorinen Ismo  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.37, Iss.5-6, 2003-06, pp. : 774-795

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Abstract