Author: Moen Øystein Gavlen Morten Endresen Iver
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.38, Iss.9-10, 2004-09, pp. : 1236-1251
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract