Market orientation of value chains: A conceptual framework based on four case studies from the food industry

Author： Grunert Klaus G   Jeppesen Lisbeth Fruensgaard   Jespersen Kristina Risom   Sonne Anne-Mette   Hansen Kåre   Trondsen Torbjørn   Young James A  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.39, Iss.5-6, 2005-05, pp. : 428-455

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