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Journal of Strategic Marketing, Vol. 16, Iss. 4, 2008-09 ,pp. : 327-354

Routledge Ltd

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Franchise relationship quality: micro-economic explanations

By Hopkinson Gillian C   Hogarth-Scott Sandra  

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The role of contract, information systems and norms in the governance of franchise systems

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A study of the impact of environmental uncertainty on franchise systems: the case of petrol retailing in the UK

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