Author: Wong Y.H. Chan Ricky Y.K. Leung T.K.P.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.39, Iss.7-8, 2005-07, pp. : 926-946
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Paul Pallab
Journal of Consumer Marketing, Vol. 13, Iss. 4, 1996-04 ,pp. :
International marketing tool: the Internet
Industrial Management & Data Systems, Vol. 98, Iss. 6, 1998-06 ,pp. :
The Internet and international marketing
By Hamill Jim
International Marketing Review, Vol. 14, Iss. 5, 1997-05 ,pp. :
Marketing to Chinese consumers on the internet
By Yu Jun
Marketing Intelligence & Planning, Vol. 24, Iss. 4, 2006-06 ,pp. :