A model for addressing stakeholders' concerns about direct-to-consumer advertising of prescription medicines

Author: Hoek Janet   Maubach Ninya  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.39, Iss.9-10, 2005-09, pp. : 1151-1165

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract