Antecedents of the difference in perceived risk between store brands and national brands

Author： Mieres Celina González   Martín Ana María Díaz   Gutiérrez Juan Antonio Trespalacios  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.40, Iss.1-2, 2006-01, pp. : 61-82

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