Antecedents of conflict in marketing's cross-functional relationship with sales

By Dawes Philip L   Massey Graham R  

European Journal of Marketing, Vol. 39, Iss. 11-12, 2005-11 ,pp. : 1327-1344

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing research and customer analytics: interfunctional knowledge integration

By Lichtenstein Sharman   Bednall David H.B.   Adam Stewart  

International Journal of Technology Marketing, Vol. 3, Iss. 1, 2008-02 ,pp. : 81-96

Inderscience Publishers

Access to resources Recommend Favorite

Antecedents of satisfaction in a marketing channel

By Ping R.A.  

Journal of Retailing, Vol. 79, Iss. 4, 2003-01 ,pp. : 237-248

Elsevier

Access to resources Recommend Favorite

Relationship marketing: schools of thought and future research directions

By Palmer Roger   Lindgreen Adam   Vanhamme Joëlle  

Marketing Intelligence & Planning, Vol. 23, Iss. 3, 2005-05 ,pp. : 313-330

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship Marketing: Theory, Applications and Future Research Directions

By Pressey Andrew   Tzokas Nikolaos  

Journal of Marketing Management, Vol. 22, Iss. 1, 2006-02 ,pp. : 1-4

Routledge Ltd

Access to resources Recommend Favorite