Relationship marketing in the subsidised arts: the key to a strategic marketing focus?

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.1-2, 2007-01, pp. : 199-222

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Understanding Process in Relationship Marketing: A Focus on Reciprocity

By Pervan S.J. Johnson L.W.

Journal of Customer Behaviour, Vol. 2, Iss. 2, 2003-06 ,pp. : 167-191

Westburn Publishers Ltd

Access to resources Recommend Favorite

Transactional or Relationship Marketing: Detenninants of Strategic Choices

By Li Fuan Nicholls J. A F.

Journal of Marketing Management, Vol. 16, Iss. 5, 2000-06 ,pp. : 449-464

Routledge Ltd

Access to resources Recommend Favorite

Strategic relationship management and service brand marketing

By Tsai Shu-pei

European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. : 1194-1213

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrated relationship-marketing communications: a key opportunity for IMC

By Hutton James G.

Journal of Marketing Communications, Vol. 2, Iss. 3, 1996-09 ,pp. : 191-199

Routledge Ltd

Access to resources Recommend Favorite

The use of marketing research and intelligence in strategic planning: key issues and future trends

By Wee Thomas Tan Tsu

Marketing Intelligence & Planning, Vol. 19, Iss. 4, 2001-07 ,pp. : 245-253

Emerald Group Publishing Ltd

Access to resources Recommend Favorite