Author： Tsai Shu-pei
Publisher： Emerald Group Publishing Ltd
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.45, Iss.7-8, 2011-07, pp. : 1194-1213
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Place brand architecture: Strategic management of the brand portfolio
Place Branding, Vol. 1, Iss. 4, 2005-11 ,pp. :
Access to resources
Recommend
Make or buy the brand: strategic direction of brand management
By Uggla Henrik
Strategic Direction, Vol. 30, Iss. 3, 2014-02 ,pp. :
Strategic management of grey marketing
By Lee Khai S. Lim Guan H. Tan Soo J.
Journal of Strategic Marketing, Vol. 8, Iss. 1, 2000-03 ,pp. :