British consumers' evaluations of US versus Chinese goods: A multi-level and multi-cue comparison

Author： Leonidou Leonidas C.   Palihawadana Dayananda   Talias Michael A.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.7-8, 2007-07, pp. : 786-820

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