Role of electronic trust in online retailing: A re-examination of the commitment-trust theory

Author: Mukherjee Avinandan   Nath Prithwiraj  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.41, Iss.9-10, 2007-09, pp. : 1173-1202

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Abstract