Author: Mazzarol Tim Sweeney Jillian C. Soutar Geoffrey N.
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.41, Iss.11-12, 2007-11, pp. : 1475-1494
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Managing negative word-of-mouth: an exploratory study
Journal of Marketing Management, Vol. 30, Iss. 13-14, 2014-10 ,pp. :
Service recovery attributions and word-of-mouth intentions
By Swanson Scott R Kelley Scott W
European Journal of Marketing, Vol. 35, Iss. 1-2, 2001-02 ,pp. :