Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study

Author： Mazzarol Tim   Sweeney Jillian C.   Soutar Geoffrey N.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.41, Iss.11-12, 2007-11, pp. : 1475-1494

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