Conceptualizing word-of-mouth activity, triggers and conditions: an exploratory study

Author: Mazzarol Tim   Sweeney Jillian C.   Soutar Geoffrey N.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.41, Iss.11-12, 2007-11, pp. : 1475-1494

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Abstract