Author: Dermody Janine Hanmer-Lloyd Stuart Scullion Richard
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.44, Iss.3-4, 2010-01, pp. : 421-435
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Theories of Export Behaviour: A Critical Analysis
By Thomas Michael J. Araujo Luis
European Journal of Marketing, Vol. 19, Iss. 2, 1993-12 ,pp. :
Communicating with Young People Through the Eyes of Marketing Practitioners
By Grant Ian C.
Journal of Marketing Management, Vol. 20, Iss. 5-6, 2004-06 ,pp. :