SME brand building and management: an exploratory study

Author： Spence Martine   Essoussi Leila Hamzaoui  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.44, Iss.7-8, 2010-01, pp. : 1037-1054

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The five phases of SME brand-building

By Centeno Edgar   Hart Susan   Dinnie Keith  

The Journal of Brand Management, Vol. 20, Iss. 6, 2013-06 ,pp. : 445-457

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Brand management in small and medium-sized (SME) retailers: A future research agenda

By      

Journal of Marketing Management, Vol. 29, Iss. 11-12, 2013-08 ,pp. : 1367-1393

Routledge Ltd

Access to resources Recommend Favorite

Brand extension naming strategies: An exploratory study of the impact of brand traits

By Vanhonacker Wilfried  

Marketing Letters, Vol. 18, Iss. 1-2, 2007-06 ,pp. : 61-72

Springer Publishing Company

Access to resources Recommend Favorite

An exploratory study of SME local sourcing and supplier development in the grocery retail sector

By Wagner Beverly A.   Fillis Ian   Johansson Ulf  

International Journal of Retail & Distribution Management, Vol. 33, Iss. 10, 2005-10 ,pp. : 716-733

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A study of entrepreneurial brand building in the manufacturing sector in the UK

By Boyle Emily  

Journal of Product and Brand Management, Vol. 12, Iss. 2, 2003-04 ,pp. : 79-93

Emerald Group Publishing Ltd

Access to resources Recommend Favorite