Selecting distribution channel strategies for non-profit organizations

Author: Zhao Xuan   Niu Run H.   Castillo Ignacio  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.44, Iss.7-8, 2010-01, pp. : 972-996

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract