Product value importance and consumer preference for visual complexity and symmetry

Author： Creusen Mariëlle E.H.   Veryzer Robert W.   Schoormans Jan P.L.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.44, Iss.9-10, 2010-01, pp. : 1437-1452

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