Building corporate reputation with stakeholders: Exploring the role of message ambiguity for social marketers

Author： Dickinson-Delaporte Sonia   Beverland Michael   Lindgreen Adam  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.44, Iss.11-12, 2010-11, pp. : 1856-1874

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