Relationship quality and giving behaviour in the UK fundraising sector: Exploring the antecedent roles of religiosity and self-construal

Author: Skarmeas Dionysis   Shabbir Haseeb A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.45, Iss.5, 2011-05, pp. : 720-738

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Abstract