Avoiding measurement dogma: a response to Rossiter

Author： Rigdon Edward E.   Preacher Kristopher J.   Lee Nick   Howell Roy D.   Franke George R.   Borsboom Denny  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.45, Iss.11-12, 2011-11, pp. : 1589-1600

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