Pursuing "flexible commitment" as strategic ambidexterity: An empirical justification in high technology firms

Author: Kouropalatis Yiannis   Hughes Paul   Morgan Robert E.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.46, Iss.10, 2012-09, pp. : 1389-1417

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