Strategic flexibilities and export performance: The moderating roles of export market-oriented behavior and the export environment

Author: Cadogan John W.   Sundqvist Sanna   Puumalainen Kaisu   Salminen Risto T.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.46, Iss.10, 2012-09, pp. : 1418-1452

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Abstract