A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction

Author： Chang Aihwa   Chiang Hsu-Hsin   Han Tzu-Shian  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.46, Iss.5, 2012-05, pp. : 626-662

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