Author: Deleersnyder Barbara Koll Oliver
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.46, Iss.9, 2012-09, pp. : 1150-1170
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Managing destination brands: establishing a theoretical foundation
Journal of Marketing Management, Vol. 25, Iss. 1-2, 2009-02 ,pp. :