The sponsorship-advertising interface: is less better for sponsors?

Author： Carrillat François A.   d'Astous Alain  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.46, Iss.3-4, 2012-03, pp. : 562-574

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Sponsorship and advertising: a comparison of their effects

By Hoek Janet   Gendall Philip   Jeffcoat Michelle   Orsman David  

Journal of Marketing Communications, Vol. 3, Iss. 1, 1997-03 ,pp. : 21-32

Routledge Ltd

Access to resources Recommend Favorite

Managerial mindsets and the symbiotic relationship between sponsorship and advertising

By Erdogan B Zafer   Kitchen Philip J  

Marketing Intelligence & Planning, Vol. 16, Iss. 6, 1998-06 ,pp. : 369-374

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The relative performance of TV sponsorship versus television spot advertising

By Olson Erik L.   Thjømøe Hans Mathias  

European Journal of Marketing, Vol. 46, Iss. 11-12, 2012-11 ,pp. : 1726-1742

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Commercial Sponsorship

By Meenaghan John A.  

European Journal of Marketing, Vol. 17, Iss. 7, 1993-12 ,pp. : 5-73

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Media effect in commercial sponsorship

By Meenaghan Tony   Shipley David  

European Journal of Marketing, Vol. 33, Iss. 3-4, 1999-03 ,pp. : 328-348

Emerald Group Publishing Ltd

Access to resources Recommend Favorite