Managerial mindsets and the symbiotic relationship between sponsorship and advertising

Author： Erdogan B Zafer   Kitchen Philip J  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.16, Iss.6, 1998-06, pp. : 369-374

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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