The effectiveness of casual advergames on adolescents' brand attitudes

Author: Redondo Ignacio  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.46, Iss.11-12, 2012-11, pp. : 1671-1688

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract