The relative performance of TV sponsorship versus television spot advertising

Author： Olson Erik L.   Thjømøe Hans Mathias  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.46, Iss.11-12, 2012-11, pp. : 1726-1742

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Effects of TV Advertising on Chinese Consumers: Local versus Foreign-Sourced Commercials

By Tai Susan H.C.   Pae Jae H.  

Journal of Marketing Management, Vol. 18, Iss. 1-2, 2002-02 ,pp. : 49-72

Routledge Ltd

Access to resources Recommend Favorite

Sponsorship and advertising: a comparison of their effects

By Hoek Janet   Gendall Philip   Jeffcoat Michelle   Orsman David  

Journal of Marketing Communications, Vol. 3, Iss. 1, 1997-03 ,pp. : 21-32

Routledge Ltd

Access to resources Recommend Favorite

Facebook versus television: advertising value perceptions among females

By Logan Kelty   Bright Laura F.   Gangadharbatla Harsha  

Journal of Research in Interactive Marketing, Vol. 6, Iss. 3, 2012-08 ,pp. : 164-179

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Television advertising: a consumer viewpoint

By Jobber D.  

European Journal of Marketing, Vol. 8, Iss. 2, 1993-12 ,pp. : 158-167

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The sponsorship-advertising interface: is less better for sponsors?

By Carrillat François A.   d'Astous Alain  

European Journal of Marketing, Vol. 46, Iss. 3-4, 2012-03 ,pp. : 562-574

Emerald Group Publishing Ltd

Access to resources Recommend Favorite