Effects of TV Advertising on Chinese Consumers: Local versus Foreign-Sourced Commercials

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.18, Iss.1-2, 2002-02, pp. : 49-72

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Effects of metaphoric advertising among mainland Chinese consumers

By Ang Swee Hoon

Journal of Marketing Communications, Vol. 8, Iss. 3, 2002-09 ,pp. : 179-188

Routledge Ltd

Access to resources Recommend Favorite

The relative performance of TV sponsorship versus television spot advertising

By Olson Erik L. Thjømøe Hans Mathias

European Journal of Marketing, Vol. 46, Iss. 11-12, 2012-11 ,pp. : 1726-1742

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Examining beliefs and attitudes toward online advertising among Chinese consumers

By Wang Ying Sun Shaojing Lei Weizhen Toncar Mark

Direct Marketing: An International Journal, Vol. 3, Iss. 1, 2009-03 ,pp. : 52-66

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Source expertise versus experience effects in hospital advertising

By Braunsberger Karin Munch James M

Journal of Services Marketing, Vol. 12, Iss. 1, 1998-01 ,pp. : 23-38

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Ethnocentric tendencies of Indian consumers: impact on preference for domestic versus foreign products

By Kumar Archana Fairhurst Ann Kim Youn-Kyung

The International Review of Retail, Distribution and Consumer Research, Vol. 21, Iss. 4, 2011-09 ,pp. : 323-341

Routledge Ltd

Access to resources Recommend Favorite