The Persuasive Effects of Message Framing in Organ Donation: The Mediating Role of Psychological Reactance

Author： Reinhart Amber Marie   Marshall Heather M.   Feeley Thomas Hugh   Tutzauer Frank  

Publisher： Routledge Ltd

ISSN： 0363-7751

Source： Communication Monographs, Vol.74, Iss.2, 2007-06, pp. : 229-255

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