Sensory marketing: the multi-sensory brand-experience concept

ISSN： 0955-534X

Source： European Business Review, Vol.23, Iss.3, 2011-05, pp. : 256-273

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

PSYCHOLOGY & MARKETING, Vol. 32, Iss. 1, 2015-01 ,pp. : 28-48

John Wiley & Sons Inc

Access to resources Recommend Favorite

Re-evaluating the marketing concept

By Svensson Göran

European Business Review, Vol. 13, Iss. 2, 2001-03 ,pp. : 95-101

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Sensory Order and other Adaptive Classifying Systems

By McQuade Thomas

Journal of Bioeconomics, Vol. 7, Iss. 3, 2005-12 ,pp. : 335-358

Springer Publishing Company

Access to resources Recommend Favorite

Some Reflections on F.A. Hayek's The Sensory Order

By Caldwell Bruce

Journal of Bioeconomics, Vol. 6, Iss. 3, 2004-12 ,pp. : 239-254

Springer Publishing Company

Access to resources Recommend Favorite

Explaining variation in wine prices: the battle between objective and sensory attributes revisited

By Thrane Christer

Applied Economics Letters, Vol. 16, Iss. 13, 2009-09 ,pp. : 1383-1386

Routledge Ltd

Access to resources Recommend Favorite