Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|32|1|28-48

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.32, Iss.1, 2015-01, pp. : 28-48

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