Customer relationship management implementation: An investigation of a scale's generalizability and its relationship with business performance in a developing country context

Author： Akroush Mamoun N.   Dahiyat Samer E.   Gharaibeh Hesham S.   Abu-Lail Bayan N.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1056-9219

Source： International Journal of Commerce and Management, Vol.21, Iss.2, 2011-06, pp. : 158-190

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