Logistic Regression: An advancement of predicting consumer purchase propensity

By Yeung Ruth M.W.   Yee Wallace M.S.  

The Marketing Review, Vol. 11, Iss. 1, 2011-03 ,pp. : 71-81

Westburn Publishers Ltd

Access to resources Recommend Favorite

Spending time, spending money: passenger segmentation in an international airport

By Freathy Paul   O'Connell Frank  

The International Review of Retail, Distribution and Consumer Research, Vol. 22, Iss. 4, 2012-09 ,pp. : 397-416

Routledge Ltd

Access to resources Recommend Favorite

The internal predictors of business performance in small firms: A logistic regression analysis

By Wood Emma H.  

Journal of Small Business and Enterprise Development, Vol. 13, Iss. 3, 2006-07 ,pp. : 441-453

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Analysing the effect of satisfaction and previous visits on tourist intentions to return

By Alegre Joaquín   Cladera Magdalena  

European Journal of Marketing, Vol. 43, Iss. 5-6, 2009-05 ,pp. : 670-685

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Where does the logistic regression analysis stand in marketing literature?: A comparison of the market positioning of prominent marketing journals

By Akinci Serkan   Kaynak Erdener   Atilgan Eda   Aksoy Safak  

European Journal of Marketing, Vol. 41, Iss. 5-6, 2007-06 ,pp. : 537-567

Emerald Group Publishing Ltd

Access to resources Recommend Favorite