ICT use in marketing as innovation success factor: Enhancing cooperation in new product development processes

Author： Vilaseca-Requena Jordi   Torrent-Sellens Joan   JimÚnez-Zarco Ana Isabel  

Publisher： Emerald Group Publishing Ltd

ISSN： 1460-1060

Source： European Journal of Innovation Management, Vol.10, Iss.2, 2007-05, pp. : 268-288

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