Statistical modeling and probabilistic composition in the prediction of the customer lifetime value

Author: Sant'Anna Annibal Parracho   Ribeiro Rodrigo Otavio de Araujo  

Publisher: Emerald Group Publishing Ltd

ISSN: 1463-5771

Source: Benchmarking: An International Journal, Vol.16, Iss.3, 2009-05, pp. : 335-350

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Abstract