Mobile customer relationship management: an exploratory analysis of Italian applications

Author: Valsecchi Marta   Renga Filippo Maria   Rangone Andrea  

Publisher: Emerald Group Publishing Ltd

ISSN: 1463-7154

Source: Business Process Management Journal, Vol.13, Iss.6, 2007-11, pp. : 755-770

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content