PepsiCo keeps the fizz in its brand equity

Author:  

Publisher: Emerald Group Publishing Ltd

ISSN: 0258-0543

Source: Strategic Direction, Vol.18, Iss.10, 2002-10, pp. : 15-17

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract