Focus groups help enhance performance at Marco

Author：

ISSN： 0258-0543

Source： Strategic Direction, Vol.18, Iss.11, 2002-11, pp. : 24-26

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Designing and conducting virtual focus groups

By Sweet Casey

Qualitative Market Research: An International Journal, Vol. 4, Iss. 3, 2001-09 ,pp. : 130-135

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Methodology or "methodolatry"? An evaluation of focus groups and depth interviews

By Stokes David Bergin Richard

Qualitative Market Research: An International Journal, Vol. 9, Iss. 1, 2006-01 ,pp. : 26-37

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using focus groups as a consumer research tool

By Threlfall K Denise

Journal of Marketing Practice: Applied Marketing Science, Vol. 5, Iss. 4, 1999-04 ,pp. : 102-105

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using an ANN-approach for analyzing focus groups

By Schmidt Marcus

Qualitative Market Research: An International Journal, Vol. 4, Iss. 2, 2001-04 ,pp. : 100-112

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Nominal grouping sessions vs focus groups

By Langford Barry E Schoenfeld Gerald Izzo George

Qualitative Market Research: An International Journal, Vol. 5, Iss. 1, 2002-01 ,pp. : 58-70

Emerald Group Publishing Ltd

Access to resources Recommend Favorite