Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.19, Iss.11, 2003-11, pp. : 7-9
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
They're gr-r-reat! Introduction to the special issue
By Brown Stephen Ponsonby-McCabe Sharon
Journal of Marketing Management, Vol. 29, Iss. 1-2, 2013-01 ,pp. :
Beware, the ad men are everywhere: They're so ingenious in getting to us
Strategic Direction, Vol. 27, Iss. 9, 2011-08 ,pp. :