Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.19, Iss.5, 2003-05, pp. : 23-25
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Time is money, particularly in today's world of instant communication. And when a crisis arises, response time is critical in minimizing damage to image and brand name. But when Coca-Cola was faced with a health scare in Belgium four years ago, this preeminent global giant was slow to react, making several costly and damaging errors of judgment.
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