Potential benefits of engaging primary stakeholders in developing a vision

ISSN： 0258-0543

Source： Strategic Direction, Vol.26, Iss.3, 2010-01, pp. : 3-5

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Involving Stakeholders in Developing Corporate Brands: the Communication Dimension

By Gregory Anne

Journal of Marketing Management, Vol. 23, Iss. 1-2, 2007-02 ,pp. : 59-73

Routledge Ltd

Access to resources Recommend Favorite

Developing green products: learning from stakeholders

By Polonsky Michael Jay Rosenberger III Philip J Ottman Jacquelyn

Asia Pacific Journal of Marketing and Logistics, Vol. 10, Iss. 1, 1998-01 ,pp. : 22-43

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of stakeholders on developing enterprising graduates in UK HEIs

By Matlay Harry

International Journal of Entrepreneurial Behaviour and Research, Vol. 17, Iss. 2, 2011-03 ,pp. : 166-182

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An Examination of Primary Stakeholders' Opinions in CRM: Convergence and Divergence?

By Hart S. Hogg G. Banerjee M.

Journal of Customer Behaviour, Vol. 1, Iss. 2, 2002-06 ,pp. : 241-267

Westburn Publishers Ltd

Access to resources Recommend Favorite

Developing an integrated vision of customer value

By Landroguez Silvia Martelo Castro Carmen Barroso Cepeda-Carrión Gabriel

Journal of Services Marketing, Vol. 27, Iss. 3, 2013-05 ,pp. : 234-244

Emerald Group Publishing Ltd

Access to resources Recommend Favorite