Publisher: Emerald Group Publishing Ltd
ISSN: 0258-0543
Source: Strategic Direction, Vol.27, Iss.7, 2011-05, pp. : 5-8
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Brand trust in the context of consumer loyalty
By Delgado-Ballester Elena Munuera-Alemán José Luis
European Journal of Marketing, Vol. 35, Iss. 11-12, 2001-11 ,pp. :
By Verbeke Willem Ginkel Xander Van Borghgraef Stefan Farris Paul
The International Review of Retail, Distribution and Consumer Research, Vol. 10, Iss. 1, 2000-01 ,pp. :