Coors Light in Puerto Rico: battling for local dominance in a global market

Author: Allio David J.   Allio Robert J.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1087-8572

Source: Strategy and Leadership, Vol.30, Iss.6, 2002-11, pp. : 13-17

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract